Guides to make your website faster and easier to find
Jargon-free explanations about speed, Google and artificial intelligence, for people who run a website and are not developers.
Tools to monitor multiple websites at once
For agencies and freelancers: how to track uptime, speed, SEO and AI visibility for all your client sites in one place, and which tools to use for each.
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Best free tools to test your website speed
PageSpeed Insights, GTmetrix, WebPageTest, Pingdom, Lighthouse and Teste de Performance compared: strengths, free tiers and which to pick.
How to know when your website is slow or down
Why you are usually the last to know your site went down, the types of monitoring available, what to monitor and what to do when an alert arrives.
Technical SEO checklist for website launches (with AI)
What to check before and after a site goes live: indexing, redirects, speed, structured data and the new steps to show up in AI search.
SEO and GEO reporting tools for agency clients
What to include in a monthly SEO and GEO (AI search) report, which tools to build it with and how to present it so clients understand and value it.
PageSpeed Insights: how to read it and why scores vary
Each part of PageSpeed Insights explained: real-user data vs. lab tests, why your score changes on every run and what really deserves your attention.
Does your site show up in ChatGPT? Make content AI-readable
AI tools read websites too. See what helps and what hurts your content's chances of being found and cited by ChatGPT, Gemini and Perplexity.
JSON-LD and Schema.org: a structured data guide for SEO
What structured data is, why Google recommends JSON-LD, which types to use on your site and how to test them, with ready-to-copy examples.
How to get your site cited by ChatGPT, Gemini and Claude
A practical plan to get your business found and cited by AI search: what these tools read, where they search and what you can do today.
Core Web Vitals: the complete guide to LCP, INP and CLS
What Core Web Vitals are, how Google measures them, where to find your numbers and how to fix each of the three, step by step.
How to read your website performance test results
A jargon-free guide to every number in your speed test: what is good, what is bad and where to start improving.
Does a slow site hurt your Google rankings? Speed and SEO
A plain-English look at how site speed affects Google, what is myth and what actually makes a difference for showing up in search.
How to speed up your WordPress site: step-by-step guide
Hosting, images, plugins, caching and PHP: what makes WordPress slow and what to do about it, in order, even if you are not a developer.